Adidas Marketing Plan free essay sample

The acquisition of Adidas by French financier Robert Louis-Dreyfus in 1993 has been the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3. 8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to deal with the fact that the company they acquired was not doing well in the market and a new marketing promotion plan needed to take place to reinvigorate the consumer’s purchase of the product. Adidas has to strengthen there brand and the idea was to build the brand name with sponsorship during the 2008 Beijing Olympics. The sponsorship opportunity in Beijing was a springboard to gain a larger share of the worlds fastest-growing major market and become the marketing leader in China during 2008. We will write a custom essay sample on Adidas Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The marketing strategy was a blend of action photography and computer graphics. The series was released in phases during the Beijing 2008 Olympic Games. â€Å"Together in 2008, Impossible is Nothing† is an integrated marketing campaign. Through a combination of TV, print, outdoor, PR, digital, point-of-sale and road shows across the country of China, the campaign provides various platforms enabling consumers to get closer to the athletes and the Olympic Games. The Beijing Olympics is fast approaching and this early, most companies who want to place their ads and endorsements in this monumental event are trying strategically to place themselves and capture a piece of the market. For Adidas, there is a battle at hand and that of which is to give rival company Nike a run for their money. Nike is a known brand in China and surely they have the obvious advantage. Adidas reportedly shelled out 70 million Euros to be an official Olympic sponsor. Adidas gear was also all over Olympians, great for television, the company clothed 27 out of 28 teams. But aside from shoes and uniforms, Adidas was not particularly visible in Olympic venues. It had no special presence on the Olympic Green, but its beautiful flagship store in Sanlitun near the Workers Stadium and Workers Gymnasium saw lots of foot traffic. Its Olympic ad campaign, though beautifully designed and fitting in concept â€Å"Together in 2008, Impossible is Nothing†, came up short in the personnel categories. That campaign had four primary faces, in sports that are very popular in Chinadiver Hu Jia, footballer Zheng Zhi, basketball player Sui Feifei and a few womens volleyball players. Hu pulled out due to injury, Zheng and the mens football team had an embarrassing performance and Sui Feifei was only sixth in scoring on Team China. The womens volleyball team played strong in a very tough field, but in the end only came through with the minimum result acceptable to the hometown fans, a bronze medal. After the Olympics the sales of sports apparel went up in China, sales of premium sportswear in China have rocketed from almost zero a little more than a decade ago to $350 million for Nike and $300 million for Adidas last year and sector was worth $3 billion in total last year and is expected to grow 20 percent in 2009. 09.

The Odds of Winning the Lottery

The Odds of Winning the Lottery What are the chances that the lottery ticket that you’re holding in your hand is a winner? This sort of question is an applied probability problem. With millions of dollars on the line, it would be good to have a solid answer. What are the odds of winning the lottery? How Does The Lottery Work? To answer this sort of question we need to know how a lottery works. In lotteries, a person plays by buying a ticket with a choice of numbers from a certain range. At a specified time the organization running the lottery randomly generates numbers from this same range. The grand prize, sometimes worth several millions of dollars, is awarded for matching all of the numbers. In some lotteries, lesser amounts are paid for matching all but one or two of the numbers. Those are the generalities, but we need to know the specifics of the game that you purchased a ticket for. These specifics will calculate the exact probability that you have of winning. A Sample Game One game, known by various names such as Daily 4 or Pick 4, involves choosing four numbers from 0 to 9. The order of these digits is important, so 1234 is a different choice of digits than 1243 or 1324. The probability of winning this lottery is given by determining the total number of ​four-digit numbers possible. Since each of the numbers is chosen independently and there are ten choices for each, the total number of four digit numbers is 10410000. This means that the probability of winning is 1/10000 0.01%. Games of this sort typically do not pay that much and are not what people associate with winning the lottery. A typical payout for a $1 bet on a lottery such as this is $5,000. While this sounds good who wouldn‘t want to multiply their money by 5000 realize that on average you would have to play thousands of times to make winning likely. Another Lottery Game Another type of lottery game pays more if you win it, but it is much harder to win. An example is where six numbers are chosen from 1 to 48. Here the order of the numbers is not important, and so we need to calculate a combination. We can choose six number from 48 in a total of C(48, 6). By the combination formula this number is 48!/(6!42!) 12,271,512. As matching all of these numbers perfectly accounts for one of these combinations, the probability of matching and winning millions is 1/12,271,512. How Likely Is It? So those are the numbers, is there any good way to interpret them? Let’s look at the millionaire game and its probability of winning at 1/12,271,512. Winning this is very unlikely. To be assured of a 50% chance of winning you would need to buy over eight million different tickets. The number 12,271,512 is roughly that of the population of the entire metro area of Los Angeles, California. So the probability of winning the lottery is the same as running into a particular person, chosen in advance while walking the streets of LA. Another way of looking at this is to look at other probabilities. Numbers are somewhat hard to come by, but it’s been estimated that 100 people a year in the U.S. are struck by lightning. With the current population at 307 million, the probability that you will be struck by lightning this year is 100/307,000,000 1/3,070,000. So you’re four times more likely to be struck by lightning than to win the lottery. Sure, some people win millions in the lottery. It’s just very likely that it’s not going to be you.